What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."
—Michael Jackson, The Beer Hunter(r)
"An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!"
—Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School
"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc. magazine
"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."
—Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth
"Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co.
Books and Book Collecting
Books have been an undisputed favourite and a prominent source of information for individuals with a thirst for knowledge. Beginning with the advent of written language and the zest to document our history, books still are the first physical means of communication beyond spoken language and are synonymous with education the world over. Books act as a tutorial to millions around the world owing to the diverse subjects they encapsulate. Reading books quiet simply transforms a layman to a proficient speaker with an impeccable vocabulary and fairly good general knowledge skills.
Book collecting is a hobby thats passionately pursued by voracious readers, or as their famously termed ‘bibliophiles and is constantly evolving as a trend. With libraries, bookstores and book sellers feeding this need to read; people now have an endless choice and can avail of books catering to different genres. One can find fiction, sci-fi fiction, mysteries, fables, biographies, documentaries, fairy tales and fantasy stories as categories to name a few. As readers involve themselves in the aspect of book collecting, they learn of different genres and tend to choose a niche most suitable to their reading pleasure.
With the advent of the internet, online booksellers and virtual book collecting in digital formats, the domination of book collecting is gradually fading in the background as people turn to quicker means of data acquisition. However, for many avid readers, the significance of book collecting is perpetual and will live through the ages. The exclusive element of possessing rare books is an exhilarating feeling in its own right.
Books are the core of information as they bring an array of insights and facts to the table and throw light on different genres. Depending on various genres, books can be used to suit many purposes. Book collecting gives people the opportunity and choice to acquaint themselves with knowledge from various spheres in life and broaden their horizons of understanding.
