Notes
One of the first things a viewer notices about Cloverfield is that it doesn't play by ordinary storytelling rules, making this intriguing horror film as much a novelty as an event. Told from the vertiginous point-of-view of a camcorder-wielding group of friends, Cloverfield begins like a primetime television soap opera about young Manhattanites coping with changes in their personal lives. Rob (Michael Stahl-David) is leaving New York to take an executive job at a company in Japan. At his goodbye party in a crowded loft, Rob's brother Jason (Mike Vogel) hands a camcorder to best friend Hud (T.J. Miller), who proceeds to tape the proceedings over old footage of Rob's ex-girlfriend, Beth (Odette Yustman)--images shot during happy times in that now-defunct relationship. Naturally, Beth shows up at the party with a new beau, bumming Rob out completely. Just before one's eyes glaze over from all this heartbreaking stuff (captured by Hud, who's something of a doofus, in laughably shaky camerawork), the unexpected happens: New York is suddenly under attack from a Godzilla-like monster stomping through midtown and destroying everything and everybody in sight. Rob and company hit the streets, but rather than run with other evacuees, they head toward the center of the storm so that Rob can rescue an injured Beth. There are casualties along the way, but the journey into fear is fascinating and immediate if emotionally remote--a consequence of seeing these proceedings through the singular, subjective perspective of a camcorder and of a story that intentionally leaves major questions unanswered: Who or what is this monster? Where did it come from? The lack of a backstory, and spare views of the marauding creature, are clever ways by producer J.J. Abrams and director Matt Reeves to keep an audience focused exclusively on what's on the screen. But it also makes Cloverfield curiously uninvolving. Ultimately, Cloverfield, with its spectacular effects brilliantly woven into a home-video look, is a celebration of infinite possibilities in this age of accessible, digital media. --Tom Keogh
Entertainment
The entertainment industry has grown and evolved over the years with music and cinema taking a new form through the ages and so have the technologies that fuel it. Gone are the days of eight songs on a cassette and VCR players with merely two hours of entertainment recorded on a single video cassette. With the advent of computers came digital data storage and hence the birth of DVD/CDs.
Quiet a step back in matters of physical form as these new generation audio/video storage devices hold an uncanny resemblance to the records that preceded the cassette generation. DVDs and CDs today are an everyday household entertainment storage device which has come a long way since the first records and cassettes were distributed commercially.
Notable advantages of DVD/CDs have to begin with the amount of storage space available. These days its possible to burn multiple movies on a single DVD and as far as audio goes if its in a highly compressed format such as .mp3 a single CD can accommodate multiple music albums. These discs are easy to handle, light and portable with no moving devices unlike the tape generation however they are delicate and a scratch on the DVD/CD surface could cause a disruption in the information being read by the player.
DVD/CDs were initially invented to provide high quality audio/video data to a user with the ability to regulate its production however this soon fizzled away with daily household computers gaining the ability to burn data in such formats. The race to curb piracy through such means has not hit a roadblock and DVD/CDs keep evolving with newer encryption technologies in a bid to curb unchecked replication of data spawning newer technologies like Blu-ray discs which seems to be yet another milestone on an unending road of innovation.
