Name: Optimus Prime
Faction: Autobots
Function: Autobot Leader 
Manufacturer: Hasbro
Series: Alternators
Release Date: April 2006
Details (Description): "The defence of freedom requires the dedication of the mighty."
"Alternator #21 was none other than Optimus Prime, rumor was that in the early design phase the Dodge Ram was intended to be a different character entirely but was made Optimus Prime at Takara's request.

The reasoning behind this was that in Japan there is very little or no market for pickup trucks and few are seen on the roads. The story goes that "Convoy" would sell because he is Convoy even though the Japanese did not buy many pickup trucks.

Subsequently, the figure was never sold in the Binaltech line as Convoy, though it did later make an appearance in "kiss players".

The mold finally made it's Binaltech appearance as Black Convoy, a Wonder Festival 2007 exclusive figure sporting a color scheme similar to Alternators Nemesis Prime." (www.tfw2005.com)

At first glance, you?ll notice that this tough pick-up truck has all the details - right down to the flip-down tailgate, dash controls and side-view mirrors. A twist here, a turn there and you?ll find this Dodge Ram vehicle changes into an amazing robot with a secret weapon! OPTIMUS PRIME figure changes from rugged pick-up vehicle to robot and back again!