Name: Optimus Prime
Faction: Autobots
Function: Autobot Leader
Manufacturer: Hasbro
Series: Alternators
Release Date: April 2006
Details (Description): "The defence of freedom requires the dedication of the mighty."
"Alternator #21 was none other than Optimus Prime, rumor was that in the early design phase the Dodge Ram was intended to be a different character entirely but was made Optimus Prime at Takara's request.
The reasoning behind this was that in Japan there is very little or no market for pickup trucks and few are seen on the roads. The story goes that "Convoy" would sell because he is Convoy even though the Japanese did not buy many pickup trucks.
Subsequently, the figure was never sold in the Binaltech line as Convoy, though it did later make an appearance in "kiss players".
The mold finally made it's Binaltech appearance as Black Convoy, a Wonder Festival 2007 exclusive figure sporting a color scheme similar to Alternators Nemesis Prime." (www.tfw2005.com)
At first glance, you?ll notice that this tough pick-up truck has all the details - right down to the flip-down tailgate, dash controls and side-view mirrors. A twist here, a turn there and you?ll find this Dodge Ram vehicle changes into an amazing robot with a secret weapon! OPTIMUS PRIME figure changes from rugged pick-up vehicle to robot and back again!
Toys
By the power of GraySkull, I have the power! Does that ring a bell? Well for those of you uninformed about this line, it comes from an animated cartoon called He-Man and the Masters of the Universe. The Mattel comic hero has been an inspiration and idol to many all over the world – kids of course! Toys are a great sense of entertainment and fun for children.
Toys give little toddlers that extra nudge to leap into their own private realm of fantasy. Kids take a lot of passion into playing with toys as they identify and aspire to be like the characters portrayed. Ever witnessed a 5 year old girls tea-party? Well, they do not actually prepare it, although its a piece of their imaginary world that exists. What about the 6 year old boy who gets his Batman and Joker action figures into a heated clash? Its quite a sight! Toys work as an immense source of entertainment and fun for children. Besides that, there is a lot that they learn as well.
Toys play pivotal roles in helping children discover their personalities, adapt to certain situations, learn the essence of relationships and how they work and explore hidden skills and talent. Children use toys as a yardstick by which they measure their own identity. They strive to resemble the toys they adore and gradually create their own distinctive characters. Toys can act as a real stress-buster. Surprised? Its a proven fact that children feel a sense of stress and disappointment as well. Toys are their ticket to a sheer entertainment planet of their own. That would explain why after a scolding, you would see kids running straight to their rooms to play with their toy cars or dolls.
Toys not only prove to be a product of leisure, but also an object of self-enhancement for kids. 
