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Press Release:

iTaggit and Platinum Studios Announce Partnership to Fuel Passion for Comic Book Collecting

Companies Collaborate to Provide New Tools to Avid Collectors.

Austin, Texas July 26, 2007 -- iTaggit, the leading social collecting and personal asset management service, today announced its partnership with Platinum Studios, an entertainment media company that controls one of the world's largest independent libraries of comic book characters. As a result of the unique relationship, iTaggit is making significant additions to their site in an effort to further support an increasing user group of comic book fans and collectors alike.

A specific Platinum Studios category on iTaggit contains information on Platinum-owned titles, pertinent comic book industry information, and links to Platinum Studios' stores and sites. Comic users are also able to import information from a Platinum Studios catalog containing background on current and feature releases for quick item adding into their collections.

Our partnership with iTaggit is a perfect pairing because together, we are providing individuals with continued opportunities, such as the Platinum Studios sponsored section on their site, to explore and share their excitement for comic books with other like-minded enthusiasts.
"We're already helping comic book collectors express their passion by facilitating organization of their collections, enabling research to assign value to their items, and encouraging discussion with other comic book fanatics through blogs and item comments," said David Altounian, CEO of iTaggit. "Our partnership with Platinum, however, is allowing us to provide an enhanced user experience to better meet the needs of this quickly growing community."

Additionally, the site empowers comic book collectors to use iTaggit to further ingrain themselves in their hobby by providing a place to:

  • Find out about comic-related events
  • Compete with other members for the best comic book collection on iTaggit
  • Add other members' comic books and related collectibles to their wishlist
  • Create unique collections to set themselves apart from other comic collectors

Together, the two companies are also sponsoring the 2007 Comic Book Challenge, the comic book industry's leading competition that invites aspiring creators to submit original comic book concepts in a head-to-head challenge for a multimedia development and publishing deal that includes multi-platform distribution, as well as the creation of a licensing and merchandising program.

"At Platinum, we focus on discovering new and untapped talent in the comic book industry," said Hank Lambert, Vice President, Business Development at Platinum Studios. "Our partnership with iTaggit is a perfect pairing because together, we are providing individuals with continued opportunities, such as the Platinum Studios sponsored section on their site, to explore and share their excitement for comic books with other like-minded enthusiasts."

About iTaggit
iTaggit is a web-based item management information system that provides "the place for every thing" by securely storing and organizing information, enabling research, and building communities based on individuals and collections of items. This essential online environment allows our user community to maximize the value and enjoyment of their stuff. iTaggit was founded in 2006 in Austin, Texas. For more information visit itaggit.com

For More Information:
Brittany Todd
Porter-Novelli
(512) 241-2255
brittany.todd@porternovelli.com